The Power of Cool

VICTOR DAVIS HANSON:

When Barack Obama two years ago joked at the White House Correspondents’ Dinner that potential suitors of his two daughters might have to deal with Predator drones (“But boys, don’t get any ideas. Two words for you: Predator drones. You will never see it coming.”), the liberal crowd roared. That failed macabre joke would have earned George W. Bush a week of headline condemnation from the New York Times and the Washington Post.

Obama, in fact, has increased those judge/jury/executioner targeted assassinations tenfold during his tenure. But apparently, the combination of Obama’s postracial “cool” and the video-game nature of such airborne death — no CNN clips of charred torsos and smoldering legs, no prisoners with their ACLU lawyers in Guantanamo, no Seymour Hersh exposé on a Waziristan granny who was vaporized for being too near her terrorist-suspect grandson, no American losses for Code Pink and Moveon.org to demonstrate against — earned general exemption for that new liberal way of war. What bothered us about the Predator strikes in 2006–2008 was not the kills per se but the uncool nature of twangy Texan George Bush, who ordered them.

Last week 28-year-old, $17 billion-rich, jeans-clad Mark Zuckerberg took Wall Street for a multibillion-dollar ride, making his original buddies instant billionaires and his loyal larger circle millionaires. Note that there is no Occupy Wall Street protest at Facebook headquarters. Just as there are none at Oprah’s house or the residence of Leonardo DiCaprio, despite their take each year of between $50 and $100 million.

No one has suggested that Hollywood lower movie-ticket prices by asking Johnny Depp or Jennifer Lopez to walk away with $10 or $20 million less a year. Steve Jobs found ways to dodge taxes comparable to those deployed by any Wall Street fatcat, but he was iPad cool, and so his iPhone billions were exempt from the Occupy nonsense. Cool capitalists are immune from the neo-Marxist critique of capitalism — a racket that $40-billion-rich Warren Buffett learned late in life, but well enough, with the “Buffett Rule.”

We simply don’t mind that Google and Amazon rake in billions, but we despise Exxon and Archer Daniels Midland for doing the same. It is not that we need social networking and Internet searches more than food and fuel, but rather that we have the impression that cool zillionaires in flip-flops are good while uncool ones in wingtips are quite bad.

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