Globe and Mail ‘incentivising newsroom staff’

Canada’s Globe and Mail is incentivising newsroom staff to create compelling content that results in people signing up and paying for a monthly subscription to the paywalled site.

The package is offered to “a specific team of people”, Phillip Crawley, publisher and chief executive of the Globe and Mail, said in a conference presentation today. “It’s probably half a dozen people” out of a newsroom staff of 300, he explained.

This strategy of targets and bonuses causes “shock horror” in the industry, Crawley acknowledged, but is necessary to drive forward the business.

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