Parkdale steps up protests against “Vegandale” rebranding

“Parkdale is a diverse neighbourhood whose marginalized communities are being evicted to make room for privileged, inaccessible veganism,” wrote the developer of an anti-Vegandale browser app last month, summing up much the community’s sentiment.

“Ok first of all, building fictional gentrified communities is what Sims is for,” wrote the popular Instagram account Parkdale Life back in March when renderings of the veganized city block were released.

“Secondly, take some of that greasy soy protein money and invest in good design,” the account continued. “Thirdly, to set the record straight there is nothing wrong with veganism or vegans.”

“I take issue with the obnoxious tone-deaf branding that seems to erase a rich community of businesses and people and cultures by renaming and mocking up (poorly) an existing neighbourhood.”


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